Media & Technology
Transform the union into a digitized space for digital ministry, reaching out to the larger community in the social media platforms with the transformative gospel; acquire modern media equipment and gadgets for the digital ministry, enhanced capacity building and custodianship.
Context & Trend
Media remains one of the key pillars of evangelism and information dissemination within the CU. Over the years, particularly during the early stages of JOOUST CU, the media function has been housed in different dockets. Initially, it operated under the Vice-Chairperson and later under the Vice-Secretary, with its primary mandate being the development of a CU website — an objective that is yet to be achieved.
Following the 2025 constitutional review, Media was established as an independent docket, with oversight assigned to the Media Director. This transition reflects the growing importance of media and technology in advancing the mission and outreach of the CU.
With the emergence of artificial intelligence and evolving digital platforms, there is an increasing need for the Media docket to enhance its operations and engage more effectively in its mandate. Clear custodianship structures should be established to ensure that systems are used appropriately, equipment is well maintained, data is handled responsibly, and digital platforms remain active and secure.
Key Result Areas
- Data collection
- Website development
- Digital ministry
- Information transmission
- Capacity building
- Resource mobilization and allocation
- Accountability
- Storage
- Legitimately acquired software
Key Strategies & Targets
| KRA | Key Strategy | Measures & Targets | Outcomes & Indicators |
|---|---|---|---|
| Database & website development | Develop and implement effective data collection methods and a functional comprehensive website system; Enhance the data sustainability. | - At least 80% of first years' data collected through E4J, with 5% increase per year - Continual maintenance and updating of the website |
Outcome: Enhanced ministry operation with the right data of the members thus making informed decisions. Indicator: Better record keeping of members data and track of the growth of the union. |
| Digital Ministry | Increase the capacity of the CU members in Digital Ministry; Establishing an updated digital database system. | - Number of CU members participating in the capacity building forums — At least 20% by 2027 with a 10% increase per year - Number of active and Bonafide members' details incorporated in the database |
Outcome: Increased engagement in digital ministry; An authentic database system for collection of the members' data and reduced paperwork. |
| Resource mobilization & allocation | Facilitating effective fundraising for purchase of digital media equipment. | - At least conduct one fundraising before 2030 - Identify the merited digital media equipment for technological advancement to be purchased |
Outcome: A well-resourced and digitalized ministry with the required media equipment meeting the technological threshold. |
| Storage & accountability | Acquire a spacious room for the storage of the media equipment; Assigning the media equipment to the relevant personnel; Regular assessment of the state and condition of the equipment. | - The union leadership in liaison with the University's administration determining a more reliable space for the storage of the attained media equipment - Regulations and policies on the compensation of lost and damaged equipment |
Outcome: Enhanced accountability and assured safety of the media equipment, nurturing responsible stewards in the Lord's vineyard. |
| Capacity building | Mobilization of the members to join the media team; Developing strategic programs to involve interested members in media and technology; Incorporating topics in the services targeting technology and Artificial Intelligence (AI); Training of members on the technology, online ministration in social media platforms and safety of the digital space. | - At least one topic on technology/AI per semester - At least 2 training sessions per semester - At least weekly training sessions by the departmental members |
Outcome: Increased number of members who are updated, have firsthand information in technology and use technology responsibly. |